Copywriting

1. Headline (catch attention to read opening) State the claim as a question
2. Opening (purpose to read next paragraph) Inside the Secrets
3. Credentials (why should I listen to this person, who are you?)
4. Offer (how will you solve their problem)
5. Bullets (brief statement)
6. Testimonials (3rd party verification to find out truth, what others say about services)
7. Value Justification (if I spend this money, is it worth it? Show them shocking info.     1) You can give up on your dreams and live in pain, you would not be here if you want it, You believe this can help. 2) you can do it on your own. 3) you can take this service/product.
8. Risk Reversal (The longer your guarantee the better. Money back guarantee.)
9. Call to Action (live class, online class in the “comfort of your home”)
10. Urgency ( BUY NOW, summarize, bonuses)