Simply a combination of your specialty and target audience
I AM the number one _____ for ______
What can you enjoy doing all day?
What obstacles have you successfully overcome?
What of your life experiences can benefit others?
What makes you different than everyone else?
What is the biggest benefit clients would get from you?
What would make your life absolutely perfect now?
WHY YOU? WHY NOW?
Who are your clients?
Tell me about them?
What are their issues and pains?
What have they tried that worked?
What have they tried that did not work?
What are their goals?
Married? Single? kids?
What websites do they visit?
What books do they read?
What conferences do they go to?
KNOW WHO YOU WANT TO SERVE!
Determine what your expertise and specialty is, and what target audience would be *WILLING & ABLE* to pay you to solve their problems
Study your target audience niche.
What are their biggest challenges?
What solutions are already being offered to them?
How can you reach them easily?
Keep your friends close and Enemies closer
What are their price points?
What are their offers?
Put in the time to know the market place
How they respond to certain words